Branding tips by Dario Sipos: Generating social media shares is one way to exponentially extend your online reach. The more shares your branded content gets, the more shareworthy it’ll be in the eyes of your audience. If you’re submitting a guest post to a blog with plenty of social media activity, then shares should come naturally once your content gets published. To get the ball rolling faster, consider embedding highly shareable content in your guest post. Infographics, for example, can help you get 3x more engagement in social media than any other type of content.

Very few of these platforms allow for personalized ads or newsletter dialog boxes, and that’s just scratching the surface. If you’re planning on going the long haul, it’s imperative that you set up a proper website and content distribution channel. This way you’re in charge of your content and on top of your revenue generation streams just as it should be for a pro content producer/marketer.

Engaging with your customers via reviews. Once your business page is up and running and assuming everything works as it should, the reviews should start flowing in and just as you’ve made a habit of responding to consumer inquiries, so also it is imperative that you devise a mechanism to engage with all posted reviews. Start by drumming up a response blueprint, that is, how you plan to structure your response to a review depending on the nature of the review. As an example, negative reviews are best handled by a defuse, empathize, and renegotiate approach. Why respond to a negative review is a question you might ask. Simple answer, because consumers, in addition to reading reviews, also read responses from businesses. In fact, according to the BrightLocal survey, 89% of all customers go on to check out what a company says about a review. Discover a few extra details at Keynote Public Speaker.

Employees should have clear and direct paths for advancing within the company, which means being able to communicate comfortably and efficiently with their managers and other leaders within their department. If they feel they are not being given the tools or resources they need to advance, and they don’t even know what those tools or resources are, it will be very likely for an employee to feel unvalued and even ignored when they are repeatedly passed up for promotions. Internal Communication Conquers Crises. When there is a company crisis–be it a controversial tweet that needs to be quickly and tactfully responded to or a product launch gone wrong–companies need to be able to respond fast. The issue is, poor or complex internal communication structures can turn an approval process that should take mere minutes into one that takes days. And, in today’s fast-moving “cancel culture,” that simply won’t slide.

This level of exposure can be helpful in reaching your target audience. Contributing a quality guest post to a popular blog in your niche may get your target audience’s attention and send their traffic in your direction. Social media presence is one of the leading content marketing methods that attract customers to your business. Guest blogging can boost the number of eyes that see your content and help deepen your pool of followers. Often, guest blogging enables you to link to your own social media platforms in your contributed piece. You’ll want to make sure you work closely with your guest blog writing service to ensure your content is shareable and useful to an audience to gain a larger social media following.

Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Author, and Business Columnist. When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario will help you be an influential presence on the internet, which you are meant to be, so that people respect your opinions, trust your judgment, and listen for your voice above all others. Find additional details at https://www.dariosipos.com/.