Outbound telephone marketing , how it works? How to earn more money, how to bring in more clients? Let’s discount the myth straight away that if you build it, they will come. How many times have you seen that happen immediately, it just doesn’t happen, does it? In fact regardless of how good you, your team or your business may be. Likewise, the truth is if your prospects don’t know you how will they ever buy from you? Managing a business doesn’t need guesswork or cram-work, you have to make accurate decisions or else you will fail. If you are not relevant to the type of lead you want to generate, then you’re on the wrong boat.

Unlike traditional channels, digital marketing allows startups to track return on investment (ROI) more accurately thus adjusting strategies appropriately. At the same time, digital channels have shifted from transaction based to more engagement and customer centric models. That said with multiple flexible channels, how do you decide on an effective marketing channel for your company? Which metrics can help your decision process? To begin with let’s consider these 5 Tips, shall we?

Above all your budget can actually be your biggest limiter in choosing the right marketing channel. But that is relative as many companies have sold more with smart cost effective marketing channels. Budget conversations are often tricky when engaging marketing firms as many clients always want discounts or some firms may seem too exorbitant. Estimate how much you’re willing to spend and compare it to your channel options. Though to be fair, having a big budget doesn’t always guarantee the biggest conversions as I mentioned. See more details on digital marketing channels.

Telemarketing can form an integral part of a sales and marketing campaign. Either as a tool for gathering the data that will be the foundation for your direct marketing approaches. Or a follow up to other forms of direct marketing. And maybe as an up-front weapon for identifying your best sales prospects. The most common functions and creative uses of business to business outbound telemarketing include: Well while all of the above functions are relevant to existing and potential customers. There is scope for more creative uses of telemarketing that have particular relevance to previous/existing customers. For example, when you’ve set up a new website, call your customers to introduce them to it. To this new way of doing business with them. Or if you change your location or company name, telemarketing can be the channel.

Since Google is evidently moving toward predictive and personalized search experience, SEO experts need to step up. There several tools and plugins made for the sole purpose of extending SEO capabilities of websites. Some do content management, speed testing, and web crawling while others do keyword specificity and direction. In retrospect, effective SEO begins with finding the right words, phrases, and ideas for targeting. There can be so many and can get confusing, so it’s best to prioritize and start simple. And Google tools may be the best orientation. Plus they’re more or less FREE!

This is the resident Google keyword suggestion tool, the mother of all Google SEO tools. Consequently, AdWords shows monthly/seasonal traffic patterns, related terms, bid competition, all allowing export of keyword lists. It assists marketers in estimating traffic for keywords and to develop new keywords by a combination of different keywords too. In short, it’s considered the de-facto tool for ascertaining keyword volumes, especially with its inbuilt AdWords Keyword Planner. Though the keyword planner can sometimes feel more PPC focused. Its search console helps you identify crawling issues and broken links, indexed pages indexed, and test your robots.

Concurrently, business-to-consumer, is a commercial transaction in which businesses sell products or services to consumers. Of course this can be individuals shopping for clothes at the mall or subscribing to pay-per-view TV at home. Subsequently, the term B2C now popularly refers to the online selling of products and electronic sales. This has been benchmarked with ‘fast moving consumer goods’ which are sold quickly at relatively low cost. These are typically one-off purchases. It’s a super competitive industry and you have to sell your product to multiple people before the sale is made. See extra details at Google SEO tools.

In B2C, goods and services are sold from the business to end consumer. Traders can purchase products at wholesale price and sell at a higher price to the final consumer. So the B2C vendors are typically middlemen if you may say. The end consumers get the finished product through retailers, wholesaler, distributor. Specifically, B2B businesses work as the core manufacturer of the product. So most end users get the finished product through agent, distributor etc.